Bad Bunny Trolls Trump in Explosive New Music Video 'NUEVAYOL'

Mia Reynolds, 7/5/2025Bad Bunny's "NUEVAYoL" music video boldly critiques anti-immigration politics while celebrating Latino culture. Featuring a Trump impersonator's apology and powerful imagery, it resonates amid rising tensions in immigrant communities. The video underscores the message "Together We Are Stronger," showcasing art's ability to provoke thought and inspire.

The video's genius lies in its deceptive simplicity. What starts as a seemingly traditional quinceañera celebration (complete with perfectly curated vintage aesthetics) gradually unfolds into something far more provocative. Bad Bunny's team clearly knew what they were doing here — the retro styling serves as more than just eye candy.

Perhaps the most talked-about moment comes through an unexpected artistic choice that's gotten everyone buzzing. Using a Trump soundalike, Bad Bunny flips the former president's notorious anti-immigrant rhetoric on its head. "I made a mistake. I want to apologize to the immigrants in America," the voice declares, before acknowledging that "this country is nothing without Mexicans, Dominicans, Puerto Ricans, Colombians, Venezuelans, Cubans..."

The timing couldn't be more relevant. Southern California's recent surge in ICE raids, coupled with Congress's passage of Trump's so-called "Big Beautiful Bill" (a $75 billion package expanding immigration detention centers), has created a powder keg of tension in immigrant communities.

But here's where it gets interesting — Bad Bunny doesn't stop at criticism. The video reaches its visual peak with a striking image that's bound to ruffle some feathers: the Puerto Rican flag draped across Lady Liberty's forehead. It's the kind of bold artistic choice that'll probably end up in future textbooks about early 2025's cultural movements.

The 31-year-old artist, fresh off his latest album "DeBÍ TiRAR MáS FOToS," seems pretty unbothered by potential pushback. "People are used to artists getting big and mainstream and not expressing themselves about these things," he told Rolling Stone recently. Then, with characteristic directness: "But I'm going to talk, and whoever doesn't like it doesn't have to listen to me."

This artistic activism extends beyond the screen. His ongoing No Me Quiero Ir De Aquí concert residency in Puerto Rico has transformed into something bigger than music — a celebration of cultural resistance drawing some 600,000 attendees. Glorianna Yamín from Discover Puerto Rico wasn't exaggerating when she called it a "peak period for tourism."

The video closes with "Juntos Somos Más Fuertes" ("Together We Are Stronger") — a message that might seem simple at first glance. Yet in today's fractured political landscape, it carries extra weight. Through carefully crafted visuals and bold artistic choices, Bad Bunny reminds us that music videos can still pack a political punch while getting people moving on the dance floor.

Come to think of it, maybe that's exactly what we need right now — art that entertains while it makes us think.

Bad Bunny's latest music video "NUEVAYoL" hits differently. Released just as 2025's immigration debates reach a fever pitch, the Puerto Rican superstar has crafted something that transcends typical music video fare — a bold artistic statement that manages to both celebrate Latino culture and deliver a sharp critique of anti-immigration politics.The video's genius lies in its deceptive simplicity. What starts as a seemingly traditional quinceañera celebration (complete with perfectly curated vintage aesthetics) gradually unfolds into something far more provocative. Bad Bunny's team clearly knew what they were doing here — the retro styling serves as more than just eye candy.Perhaps the most talked-about moment comes through an unexpected artistic choice that's gotten everyone buzzing. Using a Trump soundalike, Bad Bunny flips the former president's notorious anti-immigrant rhetoric on its head. "I made a mistake. I want to apologize to the immigrants in America," the voice declares, before acknowledging that "this country is nothing without Mexicans, Dominicans, Puerto Ricans, Colombians, Venezuelans, Cubans..."The timing couldn't be more relevant. Southern California's recent surge in ICE raids, coupled with Congress's passage of Trump's so-called "Big Beautiful Bill" (a $75 billion package expanding immigration detention centers), has created a powder keg of tension in immigrant communities.But here's where it gets interesting — Bad Bunny doesn't stop at criticism. The video reaches its visual peak with a striking image that's bound to ruffle some feathers: the Puerto Rican flag draped across Lady Liberty's forehead. It's the kind of bold artistic choice that'll probably end up in future textbooks about early 2025's cultural movements.The 31-year-old artist, fresh off his latest album "DeBÍ TiRAR MáS FOToS," seems pretty unbothered by potential pushback. "People are used to artists getting big and mainstream and not expressing themselves about these things," he told Rolling Stone recently. Then, with characteristic directness: "But I'm going to talk, and whoever doesn't like it doesn't have to listen to me."This artistic activism extends beyond the screen. His ongoing No Me Quiero Ir De Aquí concert residency in Puerto Rico has transformed into something bigger than music — a celebration of cultural resistance drawing some 600,000 attendees. Glorianna Yamín from Discover Puerto Rico wasn't exaggerating when she called it a "peak period for tourism."The video closes with "Juntos Somos Más Fuertes" ("Together We Are Stronger") — a message that might seem simple at first glance. Yet in today's fractured political landscape, it carries extra weight. Through carefully crafted visuals and bold artistic choices, Bad Bunny reminds us that music videos can still pack a political punch while getting people moving on the dance floor.Come to think of it, maybe that's exactly what we need right now — art that entertains while it makes us think.